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30 Influencers Behind the Brands We Love

Lead Change Blog

We recently published an Aha Amplifier social media enabled eBook called Bryan Kramer & Leadtail On The Influencers Behind The Brands We Love that we’re very excited about. The eBook is based on a study that PureMatter and Leadtail collaborated on. Tami Cannizzaro ( @tamicann ), Vice President, Marketing, IBM.

Brand 346
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Zero to Two Billion - The Marketing and Branding Story Behind the Growth

CEO Blog

My new book was just released - Zero to Two Billion - The Marketing and Branding Story Behind the Growth. I am a marketer at heart so most of the chapters are about marketing. I self published my last book - Time Leadership - Lessons from a CEO - Using the Secrets of Leadership for Time Management. They organized it.

Brand 219
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Interview: Rebel Brown

N2Growth Blog

Rebel Brown : I’ve been a consultant for over 20 years now, focused on helping international clients in areas of business and market strategy, positioning and market launches. On with the interview… Mike Myatt: For our readers not familiar with your background, could you give us a brief Bio?

Open-book 272
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Five Minutes - a Key to Successful Time Management

Kevin Eikenberry

Consulting Speaking Training Products KevinEikenberry.com About Blog Home Blogs I Like Leadership Learning Subscribe Five Minutes – a Key to Successful Time Management by Kevin Eikenberry on January 28, 2011 in Decision Making , Leadership , Learning , Manage Projects , Personal Development Every leader I talk to tells me they are busy.

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Best Practices for a Marketing Database Cleanse

Multiple industry studies confirm that regardless of industry, revenue, or company size, poor data quality is an epidemic for marketing teams. As frustrating as contact and account data management is, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information.

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Leader's Guide to Radical Management

Kevin Eikenberry

Radical Management, though not succinctly defined by the author, is an approach to leadership and management that leads to greater job satisfaction, higher productivity, client delight and continuous innovation. Denning’s seven principles for Radical Management are: Focus work on delighting the client.

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Wiki Brands - CEO Blog - Time Leadership

CEO Blog

Mostly it was inspiring because I like marketing and social media and this book is at the intersection of those fields. Sometime the Time Management Guy in me questions if it is a good use of time. Marketing cannot fix a bad product. It inspires me to remain active in Social Media. I love branding. Worth reading.

Brand 189
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Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations.

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. According to Forrester Research, only 8% of marketing professionals have confidence that their data is 90-100% accurate.

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How ZoomInfo Enhances Your Database Management Strategy

It's quite a process for marketing teams to develop a long-term data management strategy. It involves finding a data management provider that can append contacts with correct information — in real-time. Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes.