Persuasive Powerhouse
DECEMBER 5, 2022
Click the bird, get my book Are you a frustrated blogger Are you spending way too much time marketing your blog, with little results to show for it Do you wish there were an easier way You've probably heard lots of good things about Twitter, but maybe it still seems like a waste of time to you. Twitter bird icon courtesy of Smashing Magazine.
Strategy Driven
MARCH 10, 2023
Apart from coming up with new products and dealing with finances, you also have to market your product efficiently to catch customers’ attention. Marketing is one of the most important aspects of making your new business successful. Without effective marketing, your business may not reach its target audience and struggle to grow.
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Strategy Driven
APRIL 9, 2021
Content marketing is an essential part of any marketing strategy for any business, especially for those that operate online. Content marketing is the creation, publication, and distribution of online content, with the aim of reaching a hyper-focused audience and converting them into loyal customers. Set Clear Goals.
CEO Blog
JULY 25, 2013
My new book was just released - Zero to Two Billion - The Marketing and Branding Story Behind the Growth. I am a marketer at heart so most of the chapters are about marketing. This book is only available for now as an Ebook. They did most of the work. They organized it. Did a bit of editing. And compiled it all.
Advertiser: ZoomInfo
Finding a vendor to cleanse and optimize your marketing database can be difficult if you don’t know what to look for. ZoomInfo has produced this eBook to help marketing leaders understand best practices around cost and value when it comes to choosing a B2B contact data provider. Database Audits.
Miles Anthony Smith
NOVEMBER 7, 2019
65 Content Marketers List the 44 Content Marketing Agencies Crushing It (Plus 70 Tips & 78 Myths Dispelled) Digital marketing is becoming harder to ignore as we now live in a world of internet ubiquity. Click "READ MORE" to see the 44 content marketing agencies and 70 related tips from the experts!
Strategy Driven
JANUARY 23, 2020
Marketing is an integral aspect for every business. At least, that is the case for those not willing to be smart and creative with their marketing efforts. If you want proof of this, read on for shrewd methods to reduce your marketing costs while also boosting sales results at the same time. Step it Up with Social Media.
Advertiser: ZoomInfo
It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. Well, marketers rely on this grouping to reach their goals.
Advertiser: ZoomInfo
Businesses are tasked with beating pre-pandemic numbers, making marketing more essential than ever before. In this eBook, you’ll discover what it takes to develop and drive a successful marketing-led growth strategy. In this eBook, you’ll discover what it takes to develop and drive a successful marketing-led growth strategy.
Advertiser: ZoomInfo
Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. However, there’s no team better suited to lead that charge than the marketing department. Strategically aligning your systems and teams. Getting consensus on how to define “qualified leads”.
Advertiser: ZoomInfo
Multiple industry studies confirm that regardless of industry, revenue, or company size, poor data quality is an epidemic for marketing teams. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.
Advertiser: ZoomInfo
The benefits of account-based marketing are clear: internal alignment, shorter sales cycles, higher conversion rates. And yet only 43% of marketers are completely satisfied with the quality of their data. But none of this is possible without the most important element of a successful ABM program: good data.
Advertiser: ZoomInfo
It's quite a process for marketing teams to develop a long-term data management strategy. Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. It involves finding a data management provider that can append contacts with correct information — in real-time.
Advertiser: ZoomInfo
Even in today’s data-driven sales world, cold calling remains a fact of life for many go-to-market professionals. Fortunately, today’s sales leaders have a crucial advantage over their predecessors: market intelligence and outreach platforms that can warm up virtually any introduction.
Advertiser: ZoomInfo
For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. According to Forrester Research, only 8% of marketing professionals have confidence that their data is 90-100% accurate.
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