Remove eBook Remove Marketing Remove Technology
article thumbnail

Dinosaurs, Big Consulting Firms and Disruptive Innovation

N2Growth Blog

Thanks to Professor Clayton Christensen of Harvard University and his 1997 landmark book, The Innovator’s Dilemma , we have a new way of understanding the life cycle of companies and why some market leaders maintain their dominant position and other one-time market leaders disappear. semiconductors (disrupted vacuum tubes).

article thumbnail

30 Influencers Behind the Brands We Love

Lead Change Blog

We recently published an Aha Amplifier social media enabled eBook called Bryan Kramer & Leadtail On The Influencers Behind The Brands We Love that we’re very excited about. The eBook is based on a study that PureMatter and Leadtail collaborated on. Tami Cannizzaro ( @tamicann ), Vice President, Marketing, IBM.

Brand 346
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Paradigm Flip – New Book Releases Tuesday December 10th

Modern Servant Leader

At the bottom of this post , I tell you how to get an advance copy of half the book, a 50% discount off the full book when it releases next week and a copy of Mark Sanborn’s Doing Leadership eBook - all FREE. Ben… …provides a guide for contemporary leaders to leverage technology for the benefit of their organizations.

Books 269
article thumbnail

Interview: Rebel Brown

N2Growth Blog

Rebel Brown : I’ve been a consultant for over 20 years now, focused on helping international clients in areas of business and market strategy, positioning and market launches. They didn’t want this book – they wanted a tactical book on sales and marketing. Defy Gravity is every person’s guide to challenging their status quo.

Open-book 272
article thumbnail

Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. However, investing in new technology isn’t always easy, and commonly, it’s difficult to show the ROI of data quality efforts. The digital age has brought about increased investment in data quality solutions.

article thumbnail

What matters in 2010?

Lead on Purpose

Seth Godin , marketing guru and thought leader, did a cool project where he brought together more than seventy “big thinkers&# to write the ebook What Matters Now. Hutchins Seth and his coauthors are trying to get five million downloads of the ebook. Read Seth’s post about the ebook here. What matters in 2010?

Godin 133
article thumbnail

21st Century Communications – Employees Really Are the Greatest Asset

leaderCommunicator

In today’s business world, the greatest asset of any organization is not the steel, cable, real estate or technology at its disposal. Think about it this way – it’s through people that the best steel, the fastest cable, the most prime real estate and the greatest technology is able to actually benefit an organization.

article thumbnail

3 Mistakes Organizations Make While Developing ABM Programs

The benefits of Account-Based Marketing are clear, so what’s holding B2B professionals back? From building an account universe to understanding to orchestrating sales and marketing alignment around touchpoint and messaging, there are a number of variables to consider before launching a program.