The Name Of The CEO Influences Their Career
The Horizons Tracker
APRIL 21, 2024
Research from Bayes Business School (formerly Cass) found that a CEO’s last name can significantly impact their job security and boost their pay by as much as 4.9%. The study looked at data spanning 16 years, tracking how people in the U.S. perceived CEOs’ last names and where they came from. This perception was then linked to CEO pay and job security.
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