Keep the Corporate Purpose Alive.
Rich Gee Group
NOVEMBER 26, 2023
“Remember, the corporate purpose is not a mysterious artifact to be rediscovered every fiscal year; it's more like the office coffee machine – essential, omnipresent, and desperately missed if it's not working.” In today's fast-paced corporate environment, it's easy for companies to become so entangled in the daily grind that their overarching purpose becomes a distant memory.
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