Differentiation’s Arch Enemy: Price
In the CEO Afterlife
DECEMBER 11, 2012
Last year, EU regulators fined P&G and Unilever to the tune of $456 million for price fixing laundry detergents in eight European countries. My educated guess says that P&G and Unilever top management knew nothing of the conspiracy until the regulators came knocking. Non-strategic’ was the pseudonym price aggression.
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