Ford's Impressive Sustainability Strategy
Harvard Business Review
JANUARY 19, 2011
Three key aspects of Ford's sustainability strategy strike me as critical, and show the company's real leadership: It's based on hard science. The 2011 Ford Explorer, for example, is using EcoBoost engine technology to improve fuel efficiency by 25%. As Viera said, "I can tell you 5, 10, 20 years from now, where we need to be."
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