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When Expanding into a Foreign Market, Your Outsider Status Is a Competitive Advantage

Harvard Business Review

Entering a foreign market comes with inherent challenges. Whether capitalizing on outsider status to tap into local labor markets, establishing potent associations to build credibility, or forging strategic partnerships to foster mutual international growth, your foreignness can indeed become your competitive edge.

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Nuclear Power is Clean, Safe, and Reliable… But Can It Be Competitive?

Strategy Driven

Can nuclear plants be operated competitively in today’s market? An evolving energy market, led by cheap natural gas and subsidized renewable generation, threatens the long-term financial viability of America’s remaining nuclear power plants. Over the past three decades, the U.S. to achieve its climate change goals.

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Bookseller Leadership Mistakes

Coaching Tip

Tom Borders told me that they decided to hire a CEO whose experience was in retailing versus a strategic marketing expert. The new retail-oriented CEO decided to close down their website, fire their internal website experts and contract out information technology by having their books sold through Amazon.com.

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How Marketers Can Avoid Big Data Blind Spots

Harvard Business Review

If you were looking for a theme song that captures marketing today, you could do worse than pick Queen’s anthem “Under Pressure.” Marketing is under pressure to show results, cut costs, and drive growth. Marketers should welcome it. In our experience, marketing can increase marketing ROI (MROI) by 15 – 20 percent.

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How to Compete Like the World’s Most Innovative Leaders

Skip Prichard

Bezos’ approach works especially well when the innovation requires overcoming a lot of market/demand uncertainty (will people buy it?) and Musk’s approach works well when there is a lot of technological uncertainty (can we build it?). “I I think it’s very helpful to cross-fertilize ideas from different industries.”

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Solving the Looming Talent Shortage in the Energy Industry

Harvard Business Review

New workers are not entering the market as fast as veterans — particularly engineers — are retiring. By 2030, the BPC predicts , utilities in the United States will need to hire 150,000 additional workers in information-technology intensive roles. In the U.S.,

Energy 8
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The Unnoticed Analyst: Can analytics succeed while going unnoticed.

Strategy Driven

SAS – Providing organizations with THE POWER TO KNOW ® SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. As analysts, we need to expand the organization’s “smartwidth” – its capability to understand and act on information.