article thumbnail

CMO and CDO: The Digital Marketing Partnership Fueling Growth

N2Growth Blog

In this landscape, the collaboration between the Chief Marketing and the Chief Digital Officer has become a pivotal driver of organizational success. They must understand market dynamics, competitive landscapes, and emerging trends to position the organization effectively.

Marketing 345
article thumbnail

Identifying Transformational Deans at Top Engineering Institutions

N2Growth Blog

Effective engineering leadership lies at the heart of a premier academic institutions ability to differentiate itself in a competitive market. Shaping the Engineering Curriculum of Tomorrow Engineering education demands more than incremental updates to existing curricula amid unprecedented technological disruption.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Thought Leadership and Digital Marketing

Lead Change Blog

It’s another new must-use fad to succeed in the digital marketing world of 2018. Almost, although thought leadership has been at the forefront of successful content marketing for several years. The chances are you’ve already read articles which were planned using the process of thought leadership marketing. So what is it? ‘By

Marketing 238
article thumbnail

10 Books You Should Read This Winter 2024

Leading Blog

Revenge of the Tipping Point : Overstories, Superspreaders, and the Rise of Social Engineering by Malcolm Gladwell - (October 2024) Twenty-five years after the publication of his groundbreaking first book, Malcolm Gladwell returns with a brand-new volume that reframes the lessons of The Tipping Point in a startling and revealing light.

Books 309
article thumbnail

The 5 Stages of Account-Based Marketing — and How to Win Them All

The benefits of account-based marketing are clear: internal alignment, shorter sales cycles, higher conversion rates. Data is the fuel that powers your ABM engine. And yet only 43% of marketers are completely satisfied with the quality of their data. Without it, you can’t find and reach your target accounts.

article thumbnail

Four Essential Behaviors for Every Leader

Leading Blog

Throw in complex organizations operating in complex markets, and you’ve really got to marvel at how it all comes together every day. I once worked with a company that decided to collapse its engineering organization by turning Engineering Managers into Managing Engineers, and oh, what a difference the word order makes.

Ethics 454
article thumbnail

Fueling Innovation: How Microsoft Finally Got It Right

Leading Blog

Its market cap is over $2 trillion. Even more alarming, almost every new business it launched failed: e-books, mobile phones, search engines, music; it was one dramatic dud after another. In 2014, when the company’s market capitalization was $380 billion, this Microsoft veteran took over as CEO. You know this company.