First Friday Book Synopsis

JULY 6, 2011

Doing Both: Capturing Today’s Profit and Driving Tomorrow’s Growth Inder Sidhu FT Press/Pearson Organizational transformation is not — repeat not – a zero-sum game One of the most self-defeating mindsets is suggested by the admonition, “You can’t have your cake and eat it too.&#

Review 75

Review Books Short-term Long-term 75

Harvard Business Review

MARCH 18, 2016

One of the common divides is that the former is focused on adopting the latest technologies, while the latter is focused on governance, security, and enterprise architecture. It also helps for long-term planning. However, based on our experience in senior marketing and IT roles, we believe this divide can be bridged.

Marketing 8

Marketing Enterprise Architecture Technology Project 8

Harvard Business Review

FEBRUARY 4, 2014

That requires clearly articulating trade-offs and options in terms of cost, time, and priorities. Goodwill, effort, and clarity will go a long way to bring the CIO and CMO together. The BIO must understand and translate business strategy into an IT enterprise architecture strategy and help guide technology investments.

CIO 10

CIO Budgeting Enterprise Architecture Marketing 10

Harvard Business Review

JUNE 18, 2015

Technologies such as “middleware” can provide short-term relief, but it is usually only papering over the proverbial cracks, adding to the problems that will inevitably be encountered in the future. The enterprise architecture must be driven by a customer- and market-oriented view of a constantly changing business environment.

System 8

System Enterprise Architecture Agility Operations 8