Remove Enterprise Architecture Remove Marketing Remove Objective
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How to Optimally Align IT with Your Business Processes?

Strategy Driven

Structuring business information is also referred to as enterprise architecture. How Does Enterprise Architecture Add Value? The market a company operates in should also be taken into account for enterprise architecture. In order for enterprise architecture to be effective, a company must be agile.

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Bridging the Gap Between Marketing and IT

Harvard Business Review

While almost all business units, such as HR and sales, have started working more closely with IT, we have become especially interested in the marketing-IT relationship because we’ve seen firsthand just how much of marketing is increasingly powered by technology. Align your vision.