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Bridging the Gap Between Marketing and IT

Harvard Business Review

The digital marketplace has created a business imperative that every company be — in some way — a technology company. Even the aspects of marketing that aren’t traditionally thought of as being tech-driven, such as event marketing and mail campaigns, now are. Align your vision.

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A Board Director's Perspective on What IT Has to Get Right

Harvard Business Review

I''m often struck by how many articles exclusively focus on new or emerging technology and their productivity or efficiency effects. Every discussion on the role of IT and CIOs should start with the question: "What are the potential uses of this technology that will guarantee we stay in business?" Generating Top-Line Growth.

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Firms Need a Blueprint for Building Their IT Systems

Harvard Business Review

The technologies and trends shaping tomorrow’s businesses. The result is different data definitions, inconsistent business logics, multiple workarounds, unrealized synergies, redundancy, re-invention rather than re-use, and a myriad of different technologies. Insight Center. The Future of Operations. Sponsored by GE Corporate.

System 8
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Share Your Own Job-Search Story

Harvard Business Review

In the post below, Unnikrishnan shares his experiences searching for an IT consultant position in the Indian and Saudi Arabian job markets. The Indian job market was growing significantly because of an influx of positions in the technology sector. We invite you to share your own stories with us in the comments.

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CMOs and CIOs Need to Get Along to Make Big Data Work

Harvard Business Review

CIOs, tasked with turning technology into revenue, are themselves pounding the table demanding better requirements for Big Data initiatives. In all this table-pounding is a central truth in today’s Big Data world: both the CMO and CIO are on the hook for turning all that data into above-market growth. and how they work together.

CIO 8