Surviving Leadership

OCTOBER 29, 2018

This was a helpful realization – it reminded me that even in the most challenging of environments, you can identify positive elements to take with you. . This would include a day spent with an installation tech and a day spent with a call center agent – preferably, in a market other than your own.

CFO 58

CFO P&L Call Center COO 58

Harvard Business Review

JULY 25, 2017

Companies spend a lot on marketing communications. And more fundamentally, does marketing actually work? Marketing ROI analysis can help answer those questions. What is Marketing ROI, and How Do Companies Use It? Avery explains that it is also referred to by its acronym, MROI, or as return on marketing investment (ROMI).

ROI 8

ROI Marketing Marketing Mix Short-term 8

Harvard Business Review

AUGUST 5, 2014

Instead, the last few years have seen a proliferation of C-suite titles that include a component of marketing. This diversity reflects not only a deepening understanding of the connection between growth and customer satisfaction, but a much greater awareness of what marketing can do to help forge that bond.

P&L 11

P&L Banking Marketing Call Center 11

Harvard Business Review

FEBRUARY 13, 2012

I've written about the rising significance of soft skills, including in the March 2011 issue of HBR (coauthored with Kevin L. The CIO has to know what's going on in finance and marketing, for instance, and P&L experience is important even for support functions like human resources.

Execution 15

Execution P&L CFO Globalization 15

Ask Atma

MAY 20, 2012

1) Create a Learning Environment -. This is quite challenging as it either never feels like there is enough time to dedicate to learning or it feels like an unproductive use of available resources. You can explore and experiment with many other ways to create a learning environment. The 5 building blocks of collaboration.

Team 52

Team How To Knowledge Management Self-aware 52