Ethics Fixed Costs Industry 
Harvard Business Review
MAY 2, 2013
These researchers opined that high prices are preventing patients from being treated, and they questioned the ethics of pharmaceutical companies. for instance, even insured patients pay an average of 20% of drug prices out-of-pocket, meaning these drugs can cost a patient $20,000 a year. Discounting shouldn''t be thought of as charity.
Harvard Business Review
OCTOBER 6, 2014
It provides consumers with a viable, lower cost alternative to the manufacturer branded products. Tesco came to the party much later in the 1980s but ended up winning with its “good-better-best” private label lines, setting the industry standard for how to play the private label game. Ethics Global business Retail'
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