Why Tesco’s Strengths Are No Longer Good Enough
Harvard Business Review
OCTOBER 6, 2014
But Messieurs Barnes and Heini, joint managing directors of Aldi UK, have added more fresh products and up-market lines at prices 15-20% below those of regular UK supermarkets. Hard discounters aim for twice the volume with the same fixed costs so they can make the same returns at half the gross margin.
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