Harvard Business Review

MARCH 22, 2011

I don't want to say "dirty tricks," (whoops, I just said it) but Clorox certainly took an innovative approach to squelching P&G's innovative threat. An excellent business case could be made that Clorox's "Portland Massacre" was — dollar-for-dollar — its most strategically important (anti)marketing innovation that year.

Innovation 15

Innovation Franchising Ethics Disruptive Innovation 15

Harvard Business Review

MAY 29, 2018

On the other hand, there are also real philosophical, ethical, or at least policy decisions to be made on the value exchange between marketers and consumers when data is shared and used to optimize marketing experiences. For businesses looking to keep pace with innovation and leverage AI, there are steps they can take today.

Marketing 8

Marketing Policies Technology Franchising 8

In the CEO Afterlife

MARCH 18, 2015

With 60% of annual sales coming from innovative new products, it is clear that LEGO has not been idle. They’ve never franchised. Intuit is successful because they bring their ‘do less better’ cultural ethic to their customers. Doing less better’ doesn’t mean doing less work. In-N-Out Burger. never wanted to expand to 50 states.

Apparel 100

Apparel Brand Franchising Competitive Advantage 100

N2Growth Blog

OCTOBER 31, 2010

This is the distinction between what he terms the 'Character Ethic' vs the 'Personality Ethic' The prior depends on deep changes within each of us including our view of creating a legacy for future generations. Another key distinction is one highlighted by Stephen Covey in his 7-Habits books. I Think Not.

Blog 415

Blog Politics Short-term Long-term 415