This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
I don't want to say "dirty tricks," (whoops, I just said it) but Clorox certainly took an innovative approach to squelching P&G's innovative threat. An excellent business case could be made that Clorox's "Portland Massacre" was — dollar-for-dollar — its most strategically important (anti)marketing innovation that year.
This is the distinction between what he terms the 'Character Ethic' vs the 'Personality Ethic' The prior depends on deep changes within each of us including our view of creating a legacy for future generations. Another key distinction is one highlighted by Stephen Covey in his 7-Habits books. I Think Not.
On the other hand, there are also real philosophical, ethical, or at least policy decisions to be made on the value exchange between marketers and consumers when data is shared and used to optimize marketing experiences. For businesses looking to keep pace with innovation and leverage AI, there are steps they can take today.
With 60% of annual sales coming from innovative new products, it is clear that LEGO has not been idle. They’ve never franchised. Intuit is successful because they bring their ‘do less better’ cultural ethic to their customers. Doing less better’ doesn’t mean doing less work. In-N-Out Burger. never wanted to expand to 50 states.
We organize all of the trending information in your field so you don't have to. Join 5,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content