Ethics Franchising Marketing 
Strategy Driven
JUNE 7, 2013
The second was at what was the fourth KFC franchise to open in the United States. There became too many competitors, too much franchising, too much hype and just as many who exited the industry as quickly as they entered it. Ethics cannot be edicted from afar. The KFC empire grew, and a burgeoning fast food industry engulfed it.
Harvard Business Review
MARCH 22, 2011
As Lafley recalled, P&G had planned to quietly test market Vibrant — their bleach offering to rival Clorox — in out-of-the-way Portland, Maine. An excellent business case could be made that Clorox's "Portland Massacre" was — dollar-for-dollar — its most strategically important (anti)marketing innovation that year.
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Harvard Business Review
MAY 29, 2018
The marketing industry will be no exception. AI holds great promise for making marketing more intelligent, efficient, consumer-friendly, and, ultimately, more effective. Data-Driven Marketing. But first, what are some examples of how AI can help make marketing more effective? Using AI in Marketing. Insight Center.
Harvard Business Review
MARCH 22, 2018
Over the last decade, industries, academics, and the public sector have turned their focus toward culture and ethics in response to the financial crisis as well as misconduct at a broad range of corporations. Market Failures and Misconduct Risk. naqiewei/Getty Images. Why do regulators and supervisors need to get involved?
Harvard Business Review
APRIL 1, 2016
Myriad potential public policy-related risks and opportunities for companies arise across a broad spectrum of political and economic systems — from the state capitalism of former Communist states to the “ mixed economies ” in traditional “liberal” democracies, from developed to developing markets.
In the CEO Afterlife
MARCH 18, 2015
This can mean expanding product lines, entering new markets and geographies, line extending brands, acquiring new businesses, creating projects, and adding layers of management to manage the self-created complexity. They’ve never franchised. Their economic performance supports the theory that specialists beat generalists.
Harvard Business Review
JANUARY 28, 2013
When my organization, Education For Employment , began operations in 2006 as a demand-driven answer to Arab youth unemployment, I felt that creating a social franchise model was the best way to meaningfully address an issue of this scale. The franchise model empowers local board and staff members to take appropriate action.
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