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In one project , the group looked for ways to encourage hotel guests to reuse their towels, an environmentally friendly practice that could also save Disney money. When such simple randomization is not feasible due to logistics, ethics, cost, or sample size, more sophisticated analytical techniques can be employed.

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Keith Ferrazzi – #1 bestselling author of Never Eat Alone and Whose Got Your Back, expert in strategic consulting and training to increase sales and performance, formerly CMO Starwood Hotels and Deloitte. Human Resources & Leadership Development Professionals—Cohort 1. top-level internal coaching to executives.

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