Why Great Brands Lose Their Way
In the CEO Afterlife
AUGUST 6, 2013
I remain impressed with the ongoing success of P&G, L’Oreal, Nike, Whole Foods, Pernod Ricard, Apple, and Starbucks. This top management ethic is essential to brand resilience. I searched the information network, but came up empty-handed with regard to this CEO’s views on what the brand stands for in the consumer’s mind.
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