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100 Trends For 2014 (Including Responsibility and Reputation)

Leading in Context

By Linda Fisher Thornton Staying competent is an important part of today''s proactive ethical leadership. As we head into 2014, the trend reports at the links below will give you a "business leader''s preview" of what to expect in sectors that range from consumer trends, human resources, leadership and marketing to food, and technology.

Trends 247
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Beyond Metrics – Why Human Capital is Key in Founding and Leadership Team Assessments

N2Growth Blog

As businesses grow and adapt to shifting market demands, the strength of the leadership team often dictates a company’s ability to scale and succeed. Shifting Perspectives: The Importance of Human Capital Historically, past successes were used as benchmarks for evaluating founding and leadership teams of portfolio companies.

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Why Great Brands Lose Their Way

In the CEO Afterlife

Never in the history of marketing has there been so much talk about branding. The conversation in the world of branding is well beyond product and service brand discussion by marketers and ad agencies. This top management ethic is essential to brand resilience. The ramification is clutter, the arch enemy of brand identity.

Brand 260
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The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

Marketing 162
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The Essence of Strategy (Part 2) | In the CEO Afterlife

In the CEO Afterlife

by John • October 30, 2011 • Human Resources , Leadership , Marketing , Strategy • 4 Comments. The ethic of more balls in the air, more chances of success lurks in their subconscious. Leadership , Marketing , Strategy. Human Resources. In the CEO Afterlife. Main menu Home. Leadership.

Strategy 234
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Business Proverbs and BS | In the CEO Afterlife

In the CEO Afterlife

by John • September 26, 2011 • Human Resources , Leadership • 3 Comments. Ultimately, customers will respect you for your honesty and your service ethic; if they don’t. Human Resources. 5 principles of simplicity via @ matthewemay [link] Humans need a reminder RT @ hunterwalk Good design teaches.

CEO 256
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100 Trends to Watch For 2013

Leading in Context

By Linda Fisher Thornton 100 Trends to Watch For 2013 As we head into 2013, the trend reports at the links below will give you a “business leader’s preview” of what to expect in sectors that range from consumer trends, human resources, leadership and marketing to color, food, and technology.

Trends 224