Remove Ethics Remove Human Resources Remove Marketing Strategy
article thumbnail

Why Great Brands Lose Their Way

In the CEO Afterlife

This top management ethic is essential to brand resilience. With the exception of niche, specialty, and some consumer technology markets, I see less and less of this in big business. I am not suggesting restructuring the entire brand management system. That’s an understatement.

Brand 260
article thumbnail

The Essence of Strategy (Part 2) | In the CEO Afterlife

In the CEO Afterlife

The Essence of Strategy (Part 2). by John • October 30, 2011 • Human Resources , Leadership , Marketing , Strategy • 4 Comments. The ethic of more balls in the air, more chances of success lurks in their subconscious. Leadership , Marketing , Strategy. Human Resources.

Strategy 234
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Business Proverbs and BS | In the CEO Afterlife

In the CEO Afterlife

by John • September 26, 2011 • Human Resources , Leadership • 3 Comments. Ultimately, customers will respect you for your honesty and your service ethic; if they don’t. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources. In the CEO Afterlife.

CEO 256
article thumbnail

Want to Cut Complexity? Kill Your Darlings.

In the CEO Afterlife

The strategy I’ve grown to love and count on over a 45-year career is do less, better. A long time ago, this ethic saved a near-bankrupt company that I had a part in restructuring. Branding Human Resources Leadership Life Marketing Strategy Bob Olodort CEO Complexity Culture Focus Jacobs Suchard Nabob Sacrifice Samsung Vision'

article thumbnail

People Do Business With You…But Why?

Women on Business

Red Zone Marketing’s “Why”: We focus our efforts on finding simple, common sense and inexpensive alternatives to creating growth in a business. We are committed to designing smart marketing strategies – not the flashiest or most complex. It help to get right decision and preparing future business and marketing strategies.

article thumbnail

Stop Managing Your Career

In the CEO Afterlife

If you do, you need to reassess your values and ethics. When you consider making a suggestion or a decision in the presence of a senior executive, do you always consider its impact on your career? You owe it to yourself.

Career 199
article thumbnail

How are you doing on price? :: Women on Business

Women on Business

Join The Whale Hunters group on LinkedIn for more discussions about how to be successful selling to big companies in a tough market. Planning Your Marketing Strategy Quickly and Effectively It doesn’t matter whether you work for a large Fortune.

Price 133