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Great Books That Grow You: Influence: The Psychology of Persuasion

Rich Gee Group

Unpacking the Science Behind How We're Convinced and How to Use It Ethically As social creatures, we often seek shortcuts to navigate our complex world. Robert Cialdini examines these mental shortcuts and identifies six universal principles that influence our decision-making process.

Influence 195
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How a CEO Can Make or Break Your Company

N2Growth Blog

Whether expanding into new markets, managing crises, or driving innovation , they bring insight and clarity, combining data with intuition. The Impact of CEO Decisions on Company Culture A CEO’s influence runs deep, shaping the culture and spirit of the entire organization.

CEO 221
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The Essential Guide to Chief Commercial Officer Search

N2Growth Blog

Understanding the Role of a Chief Commercial Officer The Chief Commercial Officer stands at the intersection of market opportunity and organizational capability. Entrusted with driving commercial strategy, this leader leverages company resources to maximize market impact and revenue growth. Leadership qualities are paramount.

Execution 195
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The Factors That Influence Acceptance Of AI In Hospitality

The Horizons Tracker

Customer perceptions “We looked at a number of things that could influence customers when they delegate some of their decisions to AI,” the researchers explain. “And the most important factors were perceived ethics, followed by benefits. ”

Hotels 120
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The Growing Importance of Ethics in PR

Strategy Driven

Ethics have always been important in PR, but they have officially become more important than ever. Nearly every single PR organization follows a code of ethics. PR Council, PRSA, Institute of PR, ICCO, and Global Alliance are just a few of the boards that offer their own code of ethics. What Is Ethics?

PR 100
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Commercial Leadership in the C-Suite: N2Growth’s Expertise

N2Growth Blog

This top-level team holds significant decision-making power and deeply influences the company’s trajectory by formulating, implementing, and overseeing long-term strategy to establish sustainable growth for the organization. This helps businesses to stay competitive, achieve sustainable growth, and adapt to market changes effectively.

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Sustainable Growth Strategies: How Top Executives Are Innovating for a Greener Future

N2Growth Blog

Top executives, with their ability to influence and steer the overall strategic direction of the business, must take on the main responsibility for driving these transformative changes. This involves embracing energy-efficient technologies, reducing waste, and ensuring ethical sourcing.