This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Information doesn’t necessarily mean understanding. One of the best sources of understanding is experience, such as in-market know-how, familiarity with competitors and customers, or expertise in leading during turbulent times. Excessive information gets in the way of understanding. Understanding comes in many shapes and forms.
In retrospect, if I had to write it again, I’d include a section or chapter on ethics. The ongoing explosion of technologically-enabled business opportunities inherently expand the ethical dilemmas, quandaries and trade-offs managements will confront. EthicsInformation & technology Innovation'
It’s no coincidence that this sounds like consumer marketing. Marketing concepts like brands, segments, value propositions and engagement are fertile metaphors for retooling HR , but there is also a more subtle lesson here. Consider this object lesson from marketing. Human resources Information & technology Managing people'
When Palmisano retired this month, the media chronicled his success by focusing on IBM's 21% annual growth in earnings per share and its increase in market capitalization to $218 billion. He also forced partners and distributors to commit in writing to uphold IBM's strict ethical standards.
Right now, yesterday's organizations — from corporations to Congress — have a gaping, yawning disclosure gap: the how, what, why, how and when of disclosure simply isn't good enough for markets and communities to be able to allocate and utilize resources productively or efficiently.
Yes, this exercise will surface all manner of ethical — and possibly legal — conflicts and risks. Ignore Costly Market Data and Rely on Google Instead? The more data-centric or Web 2.0ish an organization becomes, the more quickly and easily portfolios of interactional, behavioral, and transactional opportunity emerge.
Guaranteeing anonymity (that is, the removal of PII) in exchange for being able to freely collect and use data — a bread-and-butter marketing policy for everyone from app makers, to credit card companies — might not be enforceable if anonymity can be hacked. million people, all of which had been scrubbed of any PII.
Freedom of contract, however, proved inconvenient when mass markets arose, and companies needed to do business the same way with millions of customers at once. Handy as this hack was in the age of mass marketing, it has become a massive source of friction for everybody interacting with services on the internet today.
We organize all of the trending information in your field so you don't have to. Join 5,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content