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I was at the end of the first year of my PhD program at the Katz Graduate School of Business. You see, in storytelling, as noted by Aristotle, there must be logos (logic), ethos (ethics, credibility, values) and pathos (emotions). Vision: It’s All About the (Im)possible Story. Dr. Tanvi Gautam. Past perfect tense.
Robert Katz and Conceptual Skills Robert Katz outlines three levels of management—low, middle and top level management. Emphasize ethical values. The big picture people are highly creative and innovative. They could see what others could not. He leads frugally and enjoys McDonald’s hamburgers and cherry Coke.
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