Ethics IPO Technology 
The Practical Leader
JANUARY 25, 2012
” “In announcing the arrival of “the ethical consumer,” Time magazine noted: “We are starting to put our money where our ideals are.” ” If companies want to succeed in this ethical age, they had better live up to those ideals.”
Harvard Business Review
DECEMBER 8, 2010
That's why the traditional understanding of everything from GDP to " jobs " to " profit " to " IPO " is limited. There are big and small, worse and better, more and less ethical ways to do the latter. And the result of an undersupply of disclosure is toxic, perverse incentives.
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