Ethics Kaplan Technology 
Harvard Business Review
NOVEMBER 29, 2010
Two myths about creativity underlie the squeamishness: First, that creativity is morally, ethically good. Notice: That second part of the creativity definition — "appropriate to some goal" — doesn't mean that the goal is necessarily ethical. Tags: Creativity Ethics Innovation GAAP. Consider " The Balanced Scorecard."
Harvard Business Review
MARCH 30, 2016
Intelligent technologies are increasingly delivering greater value for less money. “This goes to the heart of intelligent systems design,” asserts Jerry Kaplan, author of Humans Need Not Apply. As long as customer desires are legal, ethical, and safe, smart machines could be as appropriately responsive as smart humans.
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