Ethics Katz Marketing 
Jesse Lyn Stoner Blog
JULY 8, 2013
I was at the end of the first year of my PhD program at the Katz Graduate School of Business. You see, in storytelling, as noted by Aristotle, there must be logos (logic), ethos (ethics, credibility, values) and pathos (emotions). Vision: It’s All About the (Im)possible Story. Dr. Tanvi Gautam. Past perfect tense.
Great Leadership By Dan
MAY 17, 2018
Robert Katz and Conceptual Skills Robert Katz outlines three levels of management—low, middle and top level management. He is unmoved by market fluctuations. Emphasize ethical values. The visionary CEOs like Richard Branson, Warren Buffett and Lou Gerstner have an innate ability to see the big picture. Lead a simple life.
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