The Value of Vision Series – Tanvi Gautam
Jesse Lyn Stoner Blog
JULY 8, 2013
I was at the end of the first year of my PhD program at the Katz Graduate School of Business. You see, in storytelling, as noted by Aristotle, there must be logos (logic), ethos (ethics, credibility, values) and pathos (emotions). Not for a moment am I suggesting that we should ignore the strategic, tactical or operational.
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