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Finally, investing in employees helps promote an ethical workplace culture within a company. When employees are given opportunities for personal growth, they are more likely to adhere to ethical standards of behavior such as honesty, fairness, respectfulness towards colleagues and customers alike, etc.
In the commercial world, factors ranging from sudden disasters to evolving market trends play a crucial role in shaping the business landscape. While some of these elements are within a business owner’s control, others are external forces that require a well-thought-out strategy to manage.
Nuala Walsh , a seasoned professional with over thirty years in investment management, serves as an independent non-executive director, board chair, and adjunct professor of behavioral science at Trinity College Dublin. Consider how marketeerssegment customers or how we rate colleagues as introverts or extroverts with high or low potential.
Executives set value propositions for their products — the target marketsegments, the benefits they provide, and their prices. Ethically-challenged places are no fun." We could debate whether those industries pose ethical issues, but that's not the point. It's why a target customer should buy the product.
Instead of simplistic, one-note fixes, smart managers consider broader improvement plans, such as these: Set a cohesive sales strategy that focuses sales effort on the right customer segments with a compelling value proposition. Create and sustain a sales culture of accountability, achievement and ethics.
Effective executives understand the productivity and customer loyalty future depends as much on motivating and managing their machines as inspiring their people. As long as customer desires are legal, ethical, and safe, smart machines could be as appropriately responsive as smart humans. “Why would you treat them differently?”
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