Remove Ethics Remove Management Remove Marketing Strategy
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How to Say No at Work: Powerful Phrases to Stand Your Ground

Let's Grow Leaders

Say a hard no to ethics and values violations. For example, “Yes, it sounds like this project would benefit our marketing strategy. I can certainly prioritize this new marketing project if we can shift the product deadline. Say a Hard “No” to Values Clashes and Ethics Violations.

Power 579
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Marketing in a Digital Age: The Multifaceted Responsibilities of Modern Chief Marketing Officers

N2Growth Blog

Harnessing the Power of Data-Driven Strategies Data-driven strategies play a crucial role in transforming the marketing industry. They enable today’s CMOs to gain consumer insights and form the basis for all marketing decisions. Today, this is mainly done through digital channels mixed with offline experiences.

Marketing 286
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Stop Managing Your Career

In the CEO Afterlife

More than ever, people are seeking mentors, “branding” themselves and carefully managing their careers in order to dash up that quintessential corporate ladder. So what is wrong with managing your career? Honorable career management must be anchored in the right values. If you do, you need to reassess your values and ethics.

Career 199
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Why Great Brands Lose Their Way

In the CEO Afterlife

I am not suggesting restructuring the entire brand management system. This top management ethic is essential to brand resilience. With the exception of niche, specialty, and some consumer technology markets, I see less and less of this in big business. That’s an understatement.

Brand 260
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Want to Cut Complexity? Kill Your Darlings.

In the CEO Afterlife

The strategy I’ve grown to love and count on over a 45-year career is do less, better. A long time ago, this ethic saved a near-bankrupt company that I had a part in restructuring. Branding Human Resources Leadership Life Marketing Strategy Bob Olodort CEO Complexity Culture Focus Jacobs Suchard Nabob Sacrifice Samsung Vision'

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Three steps to the next big opportunity

Lead on Purpose

— The Product Management Perspective: The ideas for this post came from a question posed to me about how an engineer can become a product manager. Following these three things will help you progress from your work as an engineer (or support or SE or any other job) to becoming a successful product manager.

Taylorism 150
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The Future Is Where Brands Must Focus

Great Leadership By Dan

And the actions that these brands take to demonstrate their credibility must clearly illustrate a blend of corporate ethics and brand authenticity. But a problem that’s becoming ever more visible is that some organisations have made authenticity their marketing strategy, rather than a business one.

Brand 189