Joseph Lalonde
DECEMBER 23, 2022
Finally, investing in employees helps promote an ethical workplace culture within a company. When employees are given opportunities for personal growth, they are more likely to adhere to ethical standards of behavior such as honesty, fairness, respectfulness towards colleagues and customers alike, etc.
Strategy Driven
DECEMBER 28, 2023
It could involve investing in new product development, exploring new market segments, or adopting innovative marketing strategies. By being proactive and responsive to market trends and consumer behavior, businesses can better meet customer needs and seize new opportunities.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Skip Prichard
JULY 15, 2024
Consider how marketeers segment customers or how we rate colleagues as introverts or extroverts with high or low potential. I identify 10 judgment-related traps that affect decisions, summarized with the mnemonic PERIMETERS – this stands for power, ego, risk, identity, memory, emotion time, ethics, relationships, and stories.
Harvard Business Review
NOVEMBER 17, 2011
Executives set value propositions for their products — the target market segments, the benefits they provide, and their prices. Ethically-challenged places are no fun." We could debate whether those industries pose ethical issues, but that's not the point. It's why a target customer should buy the product.
Harvard Business Review
OCTOBER 9, 2012
Create and sustain a sales culture of accountability, achievement and ethics. Manage performance by engaging a team of first line sales managers who can effectively direct sales activity and keep the sales force on course. These sales force effectiveness drivers are the spokes of a wheel that powers the sales force.
Harvard Business Review
JANUARY 29, 2016
For a variety of reasons — cultural, not being aware of cheaper men’s products, brand loyalty, the work necessary to band together to protest higher prices — markets for women’s products carry a higher price than men’s goods. The free market provides wide latitude in setting prices.
Harvard Business Review
MARCH 30, 2016
As long as customer desires are legal, ethical, and safe, smart machines could be as appropriately responsive as smart humans. The robo-adviser’s investment recommendations aren’t moving the sentiment analysis needle in the fast-growing “newly retired” market segment. ” asks Tom Mitchell , the E.
Expert insights. Personalized for you.
229 
Let's personalize your content