Strategy Driven

APRIL 27, 2021

As a merchandising and marketing platform, the internet has gone from strength to strength. Today, it would be difficult to find a traditional ‘brick and mortar’ business enterprise which didn’t have some form of an online presence as part of its sales and marketing operations. The growth of online gambling and casinos.

Ethics 65

Ethics Industry Licensing Management 65

Ron Edmondson

JUNE 15, 2011

Here is an interview with Mark Schoenwald: How do you keep up with current trends and the market in our industry? Also, get out of the office and get into stores and online to understand the focus of merchandising and promotions. The message is work ethic counts. I was interested in learning from Mark’s leadership.

CEO 58

CEO Chief Executive Officer Learning-by-Doing Delegation 58

Harvard Business Review

OCTOBER 6, 2014

Private label (retail-branded merchandise) has been growing for years – since Sainsbury and Marks & Spencer invented it over 100 years ago – increasing in quality and forcing down brand premiums. The hard discount format accounts for as much as 40% of the German market, and for some good reasons. Everyone shops at Aldi.

Retail 15

Retail Merchandising Discount Price 15

Rich Gee Group

JANUARY 4, 2011

I wanted my money back – I had the receipt, I had the merchandise in perfect condition, and virtually everything in the store was on sale at that time. Customer Service is a part of marketing. The closest I came was Prime Computer UK where, and only for expediency, Marketing was once a part of Customer Service.

Licensing 332

Licensing Price Merchandising Ethics 332

Harvard Business Review

JANUARY 29, 2014

But how should sophisticated marketers and merchandisers use them? Does it make more marketing sense encouraging African-American female customers to become more social media savvy? But the law, ethics and economics leave unclear where value-added personalization and segmentation end and harmful discrimination begins.

Merchandising 15

Merchandising Media Price Cost 15

Strategy Driven

APRIL 4, 2014

According to research conducted by the Ethics Resource Center: Employees of organizations steal 10 times more than do shoplifters. Employee theft and shoplifting accounting for 15% of the retail cost of merchandise. Retaining good employees, involving training, motivation and incentives, is yet another matter. About the Author.

Budgeting 77

Budgeting Succession Consultative Crisis 77

Harvard Business Review

JANUARY 12, 2015

Ethical consumerism is the broad label for companies providing products that appeal to people’s best selves (for example, fair trade coffee or a purchase that includes a donation to a charitable cause). This pessimistic stance stems primarily from the lower sales of ethical brands. We cannot shop our way to a better world.”

Ethics 8

Ethics Marketing Brand Morale 8