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As the CoachingOurselves marketing director Warren Cohen says: “In the past, the public would recognize and celebrate organizations that made contributions to society. Our co-founder Henry Mintzberg, has long been proclaiming this need for change. This change is now happening at lightning speed.
Pfeffer , Goshal , Bennis , Mintzberg , Adler , Khurana , Starkey , Podolny , to name a few. Most business schools have introduced mandatory ethics courses and revamped curricula to incorporate concerns about personal principles and social responsibility. Not only in marketing rhetoric but also in educational practice.
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