In the CEO Afterlife

AUGUST 6, 2013

Never in the history of marketing has there been so much talk about branding. The conversation in the world of branding is well beyond product and service brand discussion by marketers and ad agencies. I remain impressed with the ongoing success of P&G, L’Oreal, Nike, Whole Foods, Pernod Ricard, Apple, and Starbucks.

Brand 260

Brand P&L Human Resources Brand Management 260

Women on Business

DECEMBER 28, 2010

o Make sure your position has P&L responsibility. Your mentor might be able to help identify and facilitate this. Create visibility and credibility for yourself in the organization. o Take on high profile projects. Identify your value proposition. What do you bring to the table? o Build and leverage these relationships.

Press Release 239

Press Release PR Mentor Discount 239

Steve Farber

MAY 31, 2017

Marina Lau, a senior marketing manager at JotForm, says one of her key mentors provided all sorts of practical advice, but it was all built on a foundation of creating a strong sense of inner confidence. As a young girl, I watched his work ethic and success drive him in life and business,” said Sullivan, CEO of Marketing Solved.

Mentor 74

Mentor Quality P&L Learning-by-Doing 74

Steve Farber

MAY 31, 2017

Marina Lau, a senior marketing manager at JotForm , says one of her key mentors provided all sorts of practical advice, but it was all built on a foundation of creating a strong sense of inner confidence. As a young girl, I watched his work ethic and success drive him in life and business,” said Sullivan, CEO of Marketing Solved.

Mentor 40

Mentor Quality P&L Learning-by-Doing 40

Ask Atma

MAY 20, 2012

To get you started I will expand on the list that MIT research scientist Peter Gloor calls the “genetic code” of collaboration: learning networks, ethical principles, trust and self-organization, knowledge sharing, and transparency. It is essential to build in a framework of virtuous and ethical principles. Cambridge: MIT Press.

Team 52

Team How To Knowledge Management Self-aware 52

Harvard Business Review

JANUARY 18, 2012

When Palmisano retired this month, the media chronicled his success by focusing on IBM's 21% annual growth in earnings per share and its increase in market capitalization to $218 billion. He also forced partners and distributors to commit in writing to uphold IBM's strict ethical standards. Directness.

Globalization 18

Globalization Golden Parachute Short-term Long-term 18

Harvard Business Review

JUNE 11, 2014

If you notice that the casualness means there could be a risk to governance, or ethics — for example, the online security systems aren’t as good as the ones at your old workplace — it’s a great opportunity to suggest changes,” she says. Be extremely mindful of the language you use, however.

Process 9

Process P&L Case Study Software 9