Remove Ethics Remove Marketing Remove Peer Review
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Projects Are the New Job Interviews

Harvard Business Review

interrogatory genre; the real question will be how well candidates can rise to the "appliject" challenge and help redesign a social media campaign, document a tricky bit of software, edit a Keynote presentation, produce a webinar or peer review a CAD layout for a contract Chinese manufacturer. Exploitive?

Project 20
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It’s Time to Make Business School Research More Relevant

Harvard Business Review

This is because promotions and salary increases at most business schools are primarily based on professors’ number of peer-reviewed, “A” journal publications (or those appearing in journals with the highest impact factor, or frequency of citation-counts). Where has this stuff been hiding?” But we should be.

Metrics 12
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Are Business Schools Creating Higher-Ambition Leaders?

Harvard Business Review

Higher-ambition leaders are able to integrate multiple business disciplines (strategy, ethics, marketing, finance and so on) into a coherent, systemic approach for building a great company. Some schools, including Harvard Business School, are requiring more courses in ethics, teamwork, and leadership values, but that's not enough.

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Were OkCupid’s and Facebook’s Experiments Unethical?

Harvard Business Review

According to a multitude of critics, the companies stepped over an ethical line by playing with emotions without asking users’ permission. True, both companies were manipulating users’ emotions, but people don’t seem to mind the daily emotional manipulation that companies engage in every day through marketing and product design.

Ethics 8
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The Swedish CEO Who Runs His Company Like a CrossFit Gym

Harvard Business Review

” Whether in marketing or sales, it often feels like jobs are contingent on external circumstances, the whims of executives, strategic pivots, and shareholder demands. This hasn’t gone unnoticed by some leaders, and a new generation of CEOs taking a cue from this last bastion of the Protestant work ethic.

CEO 8
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How to Manage a Toxic Employee

Harvard Business Review

Include “supporting material” too: formal complaints, relevant information from performance evaluations, such as 360-degree or peer reviews. Christina Del Villar, the director of marketing at accounting software firm Webgility, managed a small team at a start-up earlier in her career.