Remove Ethics Remove Marketing Remove Prahalad
article thumbnail

When is Spinning the Message a Good Thing?

Marshall Goldsmith

Q: In our company we value integrity, yet leaders - especially in marketing - are taught to "spin" to make products and services sound good to clients. I always teach that leaders who knowingly commit ethics violations should never be coached - they should be fired. When is "spinning" a message a good thing? When it is wrong?

Prahalad 110
article thumbnail

To Profit from Doing Good, Start Small

Harvard Business Review

Leaders of these companies now believe that "doing good" can be a powerful strategy for growing markets, stimulating innovation, motivating employees, tapping into new talent pools, and actually reducing costs. Prahalad called the bottom of the pyramid. As Jason Saul argues in his new book Social Innovation Inc. , Educate your team.

article thumbnail

Introducing 100 Coaches: Pay It Forward Champions

Marshall Goldsmith

Deepa Prahalad – Focused on design and emerging markets. Telisa Yancy – Chief Marketing Officer at American Family Insurance. Praveen Kopalle – Associate Dean MBA Program, Signal Companies’ Professor of Management and Marketing at the Tuck School of Business at Dartmouth College. Co-author: Predictable Magic.