Remove Ethics Remove Marketing Remove Price
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The price of leadership

Lead on Purpose

Whether you want to pay the price to reach the leadership level of your dreams is the real question you need to sort out. Working with people on other teams, spending time with customers and understanding your markets take a lot of time. Ray Hopkin gives us The Price of Leadership, from Lead on Purpose. Good stuff, as [.]

Price 198
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Differentiation’s Arch Enemy: Price

In the CEO Afterlife

Last year, EU regulators fined P&G and Unilever to the tune of $456 million for price fixing laundry detergents in eight European countries. Collectively, these giants employ 300,000 people, the vast majority of which are committed to delivering results, ethically. I faced this issue in the fiercely competitive coffee market.

Price 162
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Why Price Fixing Continues

In the CEO Afterlife

Last year, EU regulators fined P&G and Unilever to the tune of $456 million for price fixing laundry detergents in eight European countries. Collectively, these giants employ 300,000 people, the vast majority of which are committed to delivering results, ethically. I faced this issue in the fiercely competitive coffee market.

Price 148
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How are you doing on price? :: Women on Business

Women on Business

Since then, I have had more and more discussions with my clients about their pricing strategies and being squeezed in this market. Many of my customers struggle with the issues of pricing to be competitive and also maintaining a viable profit margin. By Barbara Weaver Smith I first published this discussion six months ao.

Price 133
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The 10 Biggest Business Mistakes: And How to Avoid Them

Leading Blog

Most entrepreneurs are imbued with a super-strong work ethic and boundless optimism. It’s hard to get the price you want when you want to get out. The idea that the price paid for companies is based on past performance is only partly true. Treat the equity in your business as your most valuable asset. Mistake #5: The Wrong Team.

CPA 381
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The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

Marketing 162
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Spending Money Doesn’t Always Cost You

Frank Sonnenberg Online

One might assume the answer lies in the price tag. Expenses are the price of today, investments are the promise of tomorrow. They also expand market presence, diversify product and customer bases, and reduce dependency by acquiring complementary businesses or entering new regions. How much does it cost? A basic question, right?

Cost 106