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The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

Marketing 162
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The price of leadership

Lead on Purpose

The authors propose three questions you should ask to assess your own leadership potential: How far do you want to go? Working with people on other teams, spending time with customers and understanding your markets take a lot of time. However, the need to lead others to help you succeed is absolutely critical.

Price 198
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How To Find “Hidden” Federal Contracts: Network :: Women on Business

Women on Business

In addition, when your bid is the first time a government agency learns of your company, you can be sure your proposal is heading for the bottom of the pile. Related posts: The Do’s and Don’ts of Government Marketing Post by Veronica Eyenga, contributing Women On Business writer B2G. Build relationships.

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How Good Are You in Managing Office Politics?

Coaching Tip

In today''s hyper-competitive job market, you have to be hardworking, smart and educated, but you also have to be politically astute. When you ask people how they achieve results within their organizations, they cite market analysis, strategic planning and brainstorming. Fortunately, politics is a skill you can learn."

Politics 135
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Stretch Assignments for High Potential Employees

CO2

Convince upper management to support a proposal. Lead people from different cultures, gender, or racial or ethic backgrounds. When Steve Jobs saw an opportunity to innovate or a new market, he went after it, even if it meant cannibalizing one of his own successful products. Manage key interactions with an important labor union.

Diversity 140
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Guest Post: Watch Out for Flying Monkeys!

Lead on Purpose

Jim’s passion is product management and product marketing. With over 20 years of technology industry experience, he has a fresh and current perspective in leading product management teams and has a gift for taking conceptual ideas and turning them into strategic reality using methods based on market sensing best practices.

Marketing 113
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Lessons in Cambodian Silk Supply Chains

Mills Scofield

My boyfriend Brian and I were backpacking in Washington State when he proposed. The engagement caught me off guard, but I didn’t know then just how many more surprises that proposal would lead to--in my professional life. This is a wonderful story, with lessons for all of us! ~~~~~~~~~~~~~~~~~~~~~~~~~~~~. Marcie Muehlke.