HR Digest

FEBRUARY 8, 2020

Director of Ethical Hacking (Hacker). Wizard of Light-bulb Instants (Marketing Director). Retail Jedi (Store Assistant). Digital Dynamo (Digital Marketing Head). Marketing Rockstar (Marketing Head). Creativity Analyst (Associate Marketing Manager). Conversation Architect (Digital Marketing Head).

Creativity 122

Creativity Storytelling Software Long-term 122

CoachStation

MARCH 7, 2016

If you have not had the opportunity to view or read any of Simon Sinek’s material regarding marketing and to ‘ Start with Why ‘, I highly recommend you spend a few minutes doing so. Sounds simple, but what Sinek found is that most companies do their marketing backwards. How – This is how the business fulfills that core belief.

Self-aware 146

Self-aware Ethics Tools Finance 146

Women on Business

JANUARY 14, 2011

An answer to this was anything but obvious, and I struggled to find one shortly after my friend Katie and I were laid off from what were supposed to be dream jobs with an online shoe retailer. We knew that choosing the latter entailed taking, quite probably, the greatest risk in the face of an unstable economy; yet, in the end, we did anyway.

Fashion 124

Fashion Press Release Discount PR 124

Women on Business

JANUARY 18, 2011

The steps she took next to bring her chocolates to a larger market would bring her great success over the course of the next decade. Katrina followed that initial success by branching out of her apartment and opening a retail store in Chicago just two-months after her chocolates launched in Neiman Marcus. Katrina didn’t give up.

Press Release 133

Press Release Magazine Entrepreneur Discount 133

Strategy Driven

NOVEMBER 4, 2019

When it comes to attracting customers to your retail business, again and again, there are several areas that you could focus on to make a real difference. If your brand wants to stand for value, quality, great service, or its ethical stance, then you need to pick the message that you want to put across in your branding. Social Media.

Retail 10

Retail Brand Succession Media 10

In the CEO Afterlife

MAY 6, 2016

And for more than 100 years, the factory pumped out Heinz Ketchup and a variety of baby foods to markets in Canada and the USA. Loblaws , Canada’s largest food retailer, announced that they were discontinuing French’s ketchup, claiming that the new brand’s sales weren’t cutting it. French’s is back on Loblaws’ shelves.

Retail 100

Retail Restructuring Brand Ethics 100

HR Digest

MARCH 13, 2025

From executive suites to factory floors, DEI programs in companies are showing their muscle, not just in ethics but in results. Teams that mirror the worlds diversity dont just react to markets; they anticipate them. Retails Language Play: Multilingual staff training lifts service and sales by empowering workers and customers alike.

Morale 52

Morale Productivity Products Diversity 52

Strategy Driven

AUGUST 11, 2020

This has brought about a need for cybersecurity professionals who are essentially ethical hackers. Dropshipping and affiliate marketing. If you do not have the space to store stock but are interested in retail, a dropshipping business could be perfect. Influencer marketing. Subscription services.

Affiliate Marketing 69

Affiliate Marketing Download Audience Brand 69

Talent Anarchy 1

AUGUST 29, 2023

These jobs span a wide range of industries, from retail and hospitality to gig economy platforms, offering something for everyone. You can find opportunities in retail, food services, delivery, customer service, and more. This makes them accessible to a broader range of individuals, including those who are new to the job market.

Short-term 78

Short-term Retail Library Commitment 78

Talent Anarchy 1

AUGUST 25, 2023

In today’s ever-evolving job market, individuals are constantly on the lookout for career paths that promise stability, growth, and fulfillment. Sales and Marketing One of the most prominent career paths within consumer non-durables is sales and marketing. They work on strategies to enhance brand recognition and loyalty.

Career 60

Career Supply Chain Pharmaceuticals Industry 60

Strategy Driven

AUGUST 16, 2018

Making sure that your store reflects your business branding, your business ethics, and your commitment to your customers is a solid business strategy that you should not forget about. It doesn’t matter if it’s a retail outlet, a restaurant, or an office space, you want customers to be inspired by your interiors. Customized interior.

Advertising 50

Advertising Brand Retail Long-term 50

Strategy Driven

NOVEMBER 1, 2010

subprime mortgages, instead doing business the old-fashioned way, with 80 percent of revenues derived from retail banking. While so much expansion can be tough on a brand, Santander is moving quickly to rebrand all of its acquisitions under the Santander name and launched substantial marketing campaigns in the U.K., and Latin America.

Brand 60

Brand Globalization Banking Long-term 60

Chartered Management Institute

MAY 3, 2023

Improving public services Finally, a short update on another area we are currently working in: CMI is partnering with the Social Market Foundation to explore how to get improved results from the UK’s public services. Being an ethical and inclusive leader is a central pillar of CMI's Professional Standard. Catch up here.

Learning-by-Doing 121

Learning-by-Doing Policies Article Skills 121

Strategy Driven

JUNE 18, 2015

While the retail industry crisis has been well-reported, particularly with respect to dwindling foot traffic to brick-and-mortar stores. These disparities are also among the biggest misperceptions that both online and offline marketers hold. Companies that do this effectively will most certainly amass market share.”.

Crisis 50

Crisis Strategy Review Brand 50

N2Growth Blog

JULY 19, 2011

“ Addiction Marketing &# is a phrase I started using a few years back while waiting in line for my drink at Starbucks. What Starbucks has done better than many other addictive marketers is that they also make it cool and trendy to succumb to your addiction. By Mike Myatt , Chief Strategy Officer, N2growth.

Marketing 366

Marketing Tactics Brand Ethics 366

Harvard Business Review

AUGUST 28, 2012

That age-old question resonates with the specialists who provide retailers with customer intelligence. In retail environments, companies are aiming to be able to identify all shoppers, connect them with their shopping profiles, and either sell them something or at least gain enough data about them to help make a sale during the next visit.

Retail 15

Retail Wireless Loyalty Chemicals 15

Innovation Excellence

JULY 12, 2020

In fact, the agency holds the “Best for Governance” distinction which is a reference established by the B Corp community that evaluates a company’s overall mission, ethics, responsibility and transparency. The aim was to define, inspire and share concrete solutions in innovation and sustainable development by reinventing marketing.

Brand 57

Brand Creativity Project Commitment 57

Harvard Business Review

JANUARY 30, 2012

Now 30, she works for Louis Vuitton China's retail department and would like to have a career in luxury goods, perhaps in sales development or public relations. "Of Although the majority of emerging markets women dream big, younger women in Brazil and Russia are more likely to aspire to the top job in their profession.

Marketing 16

Marketing Loyalty Career Globalization 16

Harvard Business Review

OCTOBER 6, 2014

Troubles at Tesco, the UK’s leading retailer, are mounting. Tesco, the success story of the British retail scene for the last 20 years, has suddenly fallen from grace. UK retail, like the rest of the developed world, is witnessing a few big long-term trends. and spends it in international markets. How did this happen?

Retail 15

Retail Merchandising Discount Price 15

Harvard Business Review

APRIL 26, 2012

And although the retail giant's green efforts have done a lot to showcase the company's commitment to sustainability, sometimes Walmart gives its critics some legitimate ammo, like the recent revelations and allegations of corruption in its Mexican operations. But the immediate market reaction here is fascinating.

Ethics 14

Ethics Short-term Marketing Operations 14

Harvard Business Review

MAY 31, 2012

The New York Times exposed the international retail giant's history of bribing Mexican government officials in order to dominate that market. Facilitation payments" and other "costs of doing business" in various markets can no longer be condoned. Wal-Mart made headlines recently for all the wrong reasons. That advice was buried.

Execution 16

Execution Retail Report Policies 16

Harvard Business Review

JANUARY 20, 2012

But this reaction from SOPA's ostensible industry reveals more about the apparent effectiveness of this digital cause-related marketing effort than its legality, morality or ethics. The logical question is whether this sort of corporate "hacktivism" will emerge as a new normal for cause marketing worldwide.

Tactics 15

Tactics Self-aware Politics Health Care 15

Harvard Business Review

NOVEMBER 15, 2012

Today, more than ever, brands need to understand the importance of well-crafted design and storytelling in the modern market. With technology's ability to circulate information at light speed, the traditional six-month cycle that spanned from runway coverage to retail availability has been completely obliterated. How Ethical Are You?

Long-term 12

Long-term Storytelling Fashion Brand 12

Harvard Business Review

SEPTEMBER 5, 2014

It’s no coincidence that this sounds like consumer marketing. Marketing concepts like brands, segments, value propositions and engagement are fertile metaphors for retooling HR , but there is also a more subtle lesson here. Consider this object lesson from marketing. Would they be delighted or disturbed?

Human Resources 14

Human Resources Report Information Technology Human Capital 14

Harvard Business Review

JULY 25, 2014

Clean Up Your Subcontracts 4 Tips for Business to Ensure Ethical, Slavery-Free Supply Chains The Guardian It may not seem like a topic for a listicle, but this quick rundown of what businesses need to keep in mind to avoid exploiting vulnerable people – and becoming embroiled in often well-deserved PR nightmares — is entirely useful.

Supply Chain 15

Supply Chain Short-term PR Engineering 15

Harvard Business Review

MAY 29, 2014

Our micro distribution centers (MDCs) in Africa, many of which are run by women, help our beverages reach small shops and kiosks that can’t be served by more trucks and vans and create value for our business, our retail and restaurant customers, and the broader communities. We also have ethical drivers for our sustainability work.

CEO 14

CEO Supply Chain Operations Brand 14

Harvard Business Review

NOVEMBER 27, 2015

Businesses are more profitable and productive when they act ethically, treat their staff well, and communicate better with their customers, according to the latest Lady Geek Global Empathy Index. Online Retail. Whole Foods Market. There is a direct link between empathy and commercial success. of all the companies in the index).

Tourism 8

Tourism Telecommunications Automotive Company 8

Harvard Business Review

SEPTEMBER 28, 2012

With the company's retail insights into the browsing, shopping, and purchasing behaviors of its customers, its views into entrepreneurial investment through its Web Services offering, and its Kindle and Fire media consumption devices, Amazon is extraordinarily well-positioned to strategically invest in explicit companies or particular sectors.

Hedge 15

Hedge Core Competence CFO ROI 15

Harvard Business Review

DECEMBER 18, 2012

We ordered new stools for our kitchen from a hip furniture retailer. Throughout those six weeks, the retailer couldn't tell us where they were, because, as the customer service reps explained, the European supplier doesn't communicate with them very well. If it was, why was it allowed to go to market with such a defect?

Airlines 15

Airlines Retail Learning-by-Doing Quality 15

Harvard Business Review

MAY 4, 2017

But the security industry is a fast-growing market, with IDC pegging it as becoming a $101 billion opportunity by 2020. Some characteristics of a successful cybersecurity professional simply can’t be taught in a classroom: unbridled curiosity, passion for problem solving, strong ethics, and an understanding of risks.

Education 15

Education How To Career Industry 15

Harvard Business Review

NOVEMBER 23, 2010

12:53 PM Tuesday November 23, 2010 by Edward Hallowell | Comments () Email Tweet This Post to Facebook Share on LinkedIn Print If youre working — either from home or the office — over Thanksgiving, Im not sure whether to say, "Congratulations on your work ethic!" or "My condolences on your plight."

Guidelines 15

Guidelines Telecommunications Emotional Intelligence Balanced Scorecard 15

Harvard Business Review

OCTOBER 8, 2012

The Wall Street Journal recently broke a story which revealed two surprises about the pricing practices of Internet retailers: Prices change often and widely. Internet retailers have discovered that the web is a perfect setting to optimize prices. It's fair to question whether these frequent price changes are ethical.

Price 8

Price Retail Discount Ethics 8

Harvard Business Review

SEPTEMBER 15, 2014

Inspiring these consumers to help make electronics retailing more women-friendly, they gave what was at best a loosely connected network of customers some of the trappings of a community. Like its rivals, Best Buy tended to sell consumer electronics from a strongly male perspective.

Gilbert 13

Gilbert Participative Cooper Network Economy 13

Harvard Business Review

JUNE 2, 2015

defend against “attack from beneath” and maintain your reputation for ethical operations. By the late 20 th century most retailers designed the clothes that they sold and outsourced their manufacture to others’ factories in low-cost parts of the world. Ethical supply chains. Because it can.

Supply Chain 8

Supply Chain Contract Manufacturing Outsourcing Operations 8

Harvard Business Review

DECEMBER 1, 2016

We break down empathy into categories: ethics, leadership, company culture, brand perception, and public messaging through social media. The top 10 companies in the Global Empathy Index 2015 increased in value more than twice as much as the bottom 10, and generated 50% more earnings (defined by market capitalization).

Company 8

Company Ethics Automotive Metrics 8

Harvard Business Review

MARCH 10, 2015

So serious customer-centric organizations and innovative marketers are decreasingly asking, “How do we make our customers more loyal?” Similarly, how valuable is a “typical” customer who makes suggestions to a hotel — or retailer or software developer — that can be worth hundreds of thousands in insight?

Customer Loyalty 8

Customer Loyalty Loyalty Airlines Hotels 8

Harvard Business Review

OCTOBER 28, 2016

They have also helped businesses profit from consumers by encouraging enrollment in costly overdraft protection, subscriptions to email lists and magazines, and disclosure of personal information to retailers. Our research offers insights for how marketers and policy makers might leverage defaults to improve consumer well-being.

How To 8

How To Participative Influence Ethics 8