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According to author and thought leader Simon Sinek, people buy the “why.” Red Zone Marketing’s “Why”: We focus our efforts on finding simple, common sense and inexpensive alternatives to creating growth in a business. We are committed to designing smart marketing strategies – not the flashiest or most complex.
I posted an article on Linkedin on easy video marketing. I believe in video for marketing but am not a real consumer of video (No TV does that). 100-200 people read a post out of 5,000 connection. ++ I love Simon Sinek's thinking. Tied to this - a study revealed ethical bosses produce ethical staff.
If you have not had the opportunity to view or read any of Simon Sinek’s material regarding marketing and to ‘ Start with Why ‘, I highly recommend you spend a few minutes doing so. Sounds simple, but what Sinek found is that most companies do their marketing backwards. How – This is how the business fulfills that core belief.
Improving public services Finally, a short update on another area we are currently working in: CMI is partnering with the Social Market Foundation to explore how to get improved results from the UK’s public services. Being an ethical and inclusive leader is a central pillar of CMI's Professional Standard. Catch up here.
Simon Tyler ( Speaker, Coach, & Author ) Authenticity - knowing who you are, what is important to you, what you stand for and being comfortable in all of that. Leaders Eat Last - Simon Sinek Any other leadership advice you recommend for leading well? Liz Mellon ( Leadership Expert ) Curiousity. Stay human.
I emceed concerts with stars like Elvis Presley, Duke Ellington, Ella Fitzgerald, Little Richard, Kenny Rogers, The Beach Boys, Roy Orbison, Simon & Garfunkel, Nelson Riddle, Dionne Warwick and Andre Previn. Amplify discussions on community standards and ethics. Exemplifying ethical behavior. Helping others.
Or is the problem simply that speculators have taken over the market for a crucial commodity? Markets that existed mainly for the convenience of industry have become dominated by exchange-traded funds, hedge funds, and investment banks. So, on balance, having a futures market appears better than not having a futures market.
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