Ethics Marketing Storytelling 
Leading Blog
OCTOBER 7, 2020
But it only intensifies something we were already seeing in the world of work: organizations need to adapt constantly to keep up with market dynamics. Millennials and Generation Z crave purpose as well as ethical behaviors from their bosses. Humans are hardwired to learn through storytelling. Employees are expressing this, too.
Jesse Lyn Stoner Blog
JULY 8, 2013
My insight on the topic is based on the corporate storytelling work I do on transformational leaderships as well as storytelling for influence and engagement. You see, in storytelling, as noted by Aristotle, there must be logos (logic), ethos (ethics, credibility, values) and pathos (emotions).
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HR Digest
FEBRUARY 8, 2020
Director of Ethical Hacking (Hacker). Director of Storytelling (Social Media Analyst). Wizard of Light-bulb Instants (Marketing Director). Digital Dynamo (Digital Marketing Head). Digital Dynamo (Digital Marketing Head). Marketing Rockstar (Marketing Head). Director of Fun (Marketing Head).
Eric Jacobson
OCTOBER 10, 2016
Storytelling is a skill. Specifically, the idea came from someone in the sales department who’s in touch with the market and booksellers and what kind of books they think readers want. Storytelling is a powerful tool. And in the chapter on emotion, I address the other major area of storytelling abuse: emotional manipulation.
Women on Business
JANUARY 11, 2011
When we don’t, we begin our internal storytelling, ‘He must be thinking this,” “She must be doing that.” For instance, we send someone an email requesting their participation, reaction, decision, and because we know when we sent it, we have a pre-conceived idea about when we might hear back from them.
Tanveer Naseer
JANUARY 6, 2015
Although fictional, The Circle is the best business book of the year about corporate culture because it raises ethical and philosophical questions that are not, and cannot safely be, raised in many companies—and not just high-tech ones. He is the author of 17 books, including “ Leading Change: The Argument for Values-Based Leadership ”.
Eric Jacobson
FEBRUARY 25, 2021
Storytelling is a skill. Specifically, the idea came from someone in the sales department who’s in touch with the market and booksellers and what kind of books they think readers want. Storytelling is a powerful tool. And in the chapter on emotion, I address the other major area of storytelling abuse: emotional manipulation.
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