Ethics Marketing Strategic Fit 
In the CEO Afterlife
APRIL 24, 2017
The seemingly more attractive (and logical) option is to do more and more – the theory being the more markets, products, and businesses a company engages in, the better the results. What’s left in apparel and sporting goods is a good strategic fit with Nike’s operations. Yet, do less better isn’t something most leaders embrace.
Harvard Business Review
JUNE 8, 2015
Also, most billion-dollar ideas don’t start that way; they can benefit from the established operations, go-to-market or service capabilities, and other corporate assets that help to scale rapidly. For ideas to become reality, a company needs repeatable processes, not only out-of-the-box insights. Experimentation is vital.
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