Strategy Driven

FEBRUARY 7, 2011

…And the Clients Went Wild! : And the Clients Went Wild! gives you the tools to take an eclectic approach to your marketing, and pick the best, most wildly successful marketing methods – traditional, online, or both — to win at achieving your marketing goals. Do what works! Not necessarily.

Wilde 50

Wilde Newsletter Marketing Motivation 50

Women on Business

JANUARY 24, 2011

Evaluate organizations online: their mission, major products/markets, history, and biographies of key participants. Media momentum is much like a wild fire—the power of one well-placed match can ignite dramatic pyrotechnics! Base marketing initiatives on shared values and multiple-agendas. Their advice can be invaluable.

Press Release 100

Press Release Discount Advertising Sharpe 100

Strategy Driven

DECEMBER 2, 2011

The longer they network, the better they get at niche marketing. Inevitably, when high-level forums are organized, the juniors, mid-managers and self-marketers infiltrate and take over… which chases us away. Some commercial programs cater to this market but are usually populated by entrepreneurs on the way up.

Committee 51

Committee Learning-by-Doing Consultative Budgeting 51

Harvard Business Review

DECEMBER 6, 2017

For instance, based on your credit score, profession, age group, or zip code, marketers infer that you fit into specific marketing demographics. Perhaps the extrapolated marketing use points to a heavy drinker in a desirable economic demographic or with a preferred liquor brand. In a global market where 144 million unique U.S.

Crisis 13

Crisis Insurance Technology Credit Scoring 13

Harvard Business Review

JANUARY 14, 2013

The essential problem (to wildly oversimplify) is that capital markets move up and down according to whether their own expectations, are met or surpassed, not according to the reality of how a company is performing — and not according to whether their own expectations make any sense. — Tim Sullivan.

CEO 8

CEO Rogers Wilde Software 8

Harvard Business Review

JANUARY 16, 2015

This is evidenced, and perhaps brought on by, the number of news reports about hot new bots, a depressed job market still inching out of a global recession, and a much-discussed “skills gap” when it comes to STEM fields. The ethical management of robots, in other words, and how robots will ethically manage us.

Norton 8

Norton Emotional Intelligence Outsourcing Ethics 8

Harvard Business Review

DECEMBER 6, 2016

This means self-driving cars have shifted from a period of wild experimentation directly to market adoption — what Paul Nunes and I describe in our 2013 HBR article as “big bang” disruption. If lawmakers don’t handle this correctly — well, consider Red Flag laws.

Transportation 8

Transportation Technology Software Supply Chain 8

Eric Jacobson

APRIL 4, 2018

And hiring or holding onto the wrong CEOs costs shareholders an estimated $112 billion in lost market value every year. Furthermore, 97 percent of low-performing CEOs scored high on work ethic. Worse, it prevents people with CEO potential from leading companies. Over a third of CEOs actually describe themselves as “introverted.”

CEO 50

CEO Books Succession Charisma 50