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It’s important to understand that vision statements are design oriented, while missionstatements are execution oriented. In fact, it is the corporate vision that should determine its mission. The vision is bigger picture and future oriented, while the mission is more immediately focused on the present.
This seems to be causing confusion and frantic grasping at new technology, business improvement or acquisitions. Missionstatements or ‘visions’ are often hidden on a website page; they are often inward looking, citing laurels they may be resting on and wanting to be the best at their current remit.
At the time our missionstatement was, “ Anything for a buck, as long as it is legal and ethical. &# So we were paid to take a newsletter promotion Sid was doing for his business, we was a gifted writer (and a student of great copy writers), and attach a penny to each of the 18,000 newsletters.
Authenticity is not a specific characteristic – it is derived from the ethical, honest, and consistent actions of your total words and deeds. Tasteless, forgettable missionstatements don’t have the force of attracting strong customers. If you give salespeople a real mission, they will accomplish it.
We’ve got the latest technology. Ethics and standards… those are for chumps. We have a MissionStatement. Our company has got the most up to date technology. Companies spend disproportionate amounts of money on technology and neglect their people, processes and policies. It will be our turn soon.
Great leaders often align their leadership values with personal beliefs and ethics of their own. I am adept at establishing policies, procedures, and technologies to enhance efficiency, financial health, and service to organize constituents. I enjoy building and strengthening strategic alliances. This will make you a hero in no time.
How to keep up with the fast-developing world of AI Unlike other technology revolutions in the past that impacted productivity such as ecommerce, smartphone integration or digitalisation workplace adoption of AI is mostly bottom-up, inspired by the people doing the work. Who can we trust?:
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