Retailers Turn to "Soft Surveillance" to Fight Customer Anonymity
Harvard Business Review
AUGUST 28, 2012
Decide on the overall data-collection goal and determine how invasive the company can be, given the laws and standards in each region where it operates. For example, a car dealership could put minivan ads on monitors as a family walks up to the showroom door. In theory, at least, data of this sort could be gathered at building entrances.
Let's personalize your content