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What’s left in apparel and sporting goods is a good strategicfit with Nike’s operations. Whether you are a start-up or a Procter & Gamble, the ethic of focusing on what you do best and excelling at it is the culture and the identity that sustains an organization’s success. Nike is a Do Less Better company. 1 Big Idea .
The lean-startup software ethic of launching minimal viable products in order to fail fast and learn is a challenge in many businesses and especially in healthcare where no one wants a minimum viable pacemaker or “lightly tested” drug. Experimentation is vital.
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