Remove EVA Remove Innovation Remove Marketing
article thumbnail

44 Content Marketing Agencies Defined by 65 Marketers

Miles Anthony Smith

65 Content Marketers List the 44 Content Marketing Agencies Crushing It (Plus 70 Tips & 78 Myths Dispelled) ​Digital marketing is becoming harder to ignore as we now live in a world of internet ubiquity. Click "READ MORE" to see the 44 content marketing agencies and 70 related tips from the experts!

Marketing 105
article thumbnail

The Marketing Imagination: A book review by Bob Morris

First Friday Book Synopsis

The Marketing Imagination (Expanded Edition) Theodore Levitt Free Press (1986) Do not be misled by the date of this Expanded Edition: Of the more than 27 gazillion books on marketing now in print, none has had a greater impact than has this one. It is truly a masterpiece. By way of background, in 1960 (in [.].

Levitt 80
article thumbnail

James Bond, Dunder Mifflin, and the Future of Product Placement

Harvard Business Review

product placement market grew by 12.8% The trouble is that the huge success of product placement is causing a dip in its credibility and effectiveness as a marketing channel. Research by Eva A. This leaves marketers scratching their heads. According to PQMedia, the U.S. Audiences are increasingly skeptical.

Bond 11