Harvard Business Review

JUNE 23, 2016

Research by Eva A. The first is interactive product placement, which is technology-driven and leverages the consumer desire for immediacy and relevance while watching a TV show. Video technology now allows certain objects, such as products, to be “clickable” within the video. Reverse product placement.

Bond 9

Bond Productivity Products Advertising 9

Harvard Business Review

MARCH 19, 2015

AI, expert systems, and business intelligence have been with us for decades, but this time the reality almost matches the rhetoric, driven by the exponential growth in technology capabilities (e.g., The Enhanced Virtual Assistant, or Eva, enables members to do 200 transactions by just talking, including transferring money and paying bills.

Venture Capitalist 8

Venture Capitalist EVA Travel Technology 8

Miles Anthony Smith

NOVEMBER 7, 2019

Nemorin They make great content stories using the medium of the moment, video. Dcustom One of the strategies that makes them excel in content marketing is creating an overall content marketing strategy that integrates content on multiple platforms: publishing, blogging, social media, video, podcasts, etc.

Marketing 105

Marketing Content Audience Brand 105