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Victor Vroom’s work on expectancytheory supports the concept that employees must know what action they are expected to take and that it will yield the desired performance. Your employees should understand what they are expected to do, how they are expected to do it, and how they will be judged on it.
Those jobs call for transactional leadership, a.k.a., incentives. Expectancytheory tells us incentives work when task performance is easily related to the reward, and the reward is desired. But if you make the incentive too complex, or one no one cares about, the system falls apart.
Expectancytheory attempts to explain the mental processed of choice or choosing. In doing so, it seeks to present a framework for how to use incentives to motivate people. The theory itself was first proposed by Victor Vroom, who served as a professor at Yale School of Management. David Burkus is the editor of LDRLB.
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