QAspire

NOVEMBER 2, 2011

A lot of people possess a very sound “ know-what ” – knowledge of facts, figures and methods. Sales and marketing folks focus on “ know-who ” – people they know, have met and have a business relationship with. Understanding the purpose, context and meaning requires something more than simple “explicit knowledge”.

Explicit Knowledge 166

Explicit Knowledge Tactics Software Tools 166

Innovation Excellence

JULY 12, 2020

Another is in the market, by developing a relationship with the people working in a business unit in the area of expertise of the entrepreneur. APIs are a great way to foster open innovation as they’re like “explicit knowledge” that startups can access on a shelf.

Innovation 58

Innovation Open-book Market Penetration Entrepreneur 58

Harvard Business Review

JULY 9, 2014

Marketing experiments that might have cost hundreds of thousands of dollars in 1995 might cost a couple of hundred dollars in 2015; maybe less. What makes today—and tomorrow —so very, very different from even a decade or five years ago is how the cost and complexity of running serious “large scale” human experiments have radically declined.

Ethics 9

Ethics Zimbardo Explicit Knowledge Kahneman 9