QAspire
NOVEMBER 2, 2011
A lot of people possess a very sound “ know-what ” – knowledge of facts, figures and methods. Sales and marketing folks focus on “ know-who ” – people they know, have met and have a business relationship with. Understanding the purpose, context and meaning requires something more than simple “explicit knowledge”.
Harvard Business Review
JULY 9, 2014
Marketing experiments that might have cost hundreds of thousands of dollars in 1995 might cost a couple of hundred dollars in 2015; maybe less. What makes today—and tomorrow —so very, very different from even a decade or five years ago is how the cost and complexity of running serious “large scale” human experiments have radically declined.
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